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Writer's pictureKindy Wright

Why Rogue Esthetics?

I’ve been asked many times why I chose the name ‘Rogue Esthetics’ for my business. Many have assumed I’m from Southern Oregon where the beautiful Rogue River flows. (I’m not, but I do love that river!)


I chose “rogue” because I like the idea of less conventional beauty standards. In the realm of esthetics, my priority and goal is healthy, over the pursuit of perfect. Unlike the traditional approach that focuses solely on achieving flawlessness, Rogue Esthetics advocates for a more holistic and balanced perspective towards skincare.


Rather than striving for an unattainable notion of perfect skin, Rogue Esthetics recognizes that true beauty lies in the health and vitality of the skin. I understand that each individual's skin is unique and has its own set of needs and challenges. Instead of masking or concealing imperfections, I aim to address the root causes of skin concerns and promote overall skin wellness.


At Rogue Esthetics we place emphasis on education and empowerment, guiding our clients towards a deeper understanding of their skin's specific requirements. My goal is to encourage a proactive approach, focusing on prevention and long-term skin health rather than quick fixes. By incorporating gentle and natural ingredients, we can work in harmony with the skin's natural functions, nurturing its innate resilience and radiance.


While the pursuit of perfect skin comes with unrealistic expectations and harsh treatments, I want to promote a more compassionate and realistic approach. Imperfections are a natural part of being human and healthy skin encompasses more than just its external appearance. My passion is to help clients feel confident and comfortable in their own skin, celebrating their unique beauty and embracing the journey towards optimal skin health.



In a world that often prioritizes superficial ideals, Rogue Esthetics challenges the status quo and champions the belief that healthy skin is the epitome of true beauty. Through my dedication to education, empowerment, and a more holistic approach, I hope to inspire a shift towards a healthier and more compassionate skincare mindset.


If any of this resonates with you, please feel free to reach out. I would love to help you reach your goals toward healthy skin and glowing confidence.






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